Custom Stickers

Creating Creative Custom Stickers

The beauty of custom stickers is that you have complete freedom in the design direction. However, especially when it comes to design, just because you can doesn’t mean you should. The overall artwork should be cohesive and visually appealing, especially if you’re using the stickers to market your brand or product. Here are some tips to consider when designing your next batch of custom stickers:

Shape matters – The right shape can communicate the right message. Round and square stickers hone in on the design in the center, which is usually a brand logo. Heart-shaped stickers are perfect for Valentine’s-themed activations. If you want a shape distinctly your own, you can opt for a die-cut or kiss-cut design.

Go bold with color – You want your custom stickers to immediately grab attention wherever they’re placed—laptops, products, or even walls. The easiest way to achieve this is by using bold colors, such as red, orange, or teal.

Make sure it’s legible – Once you’ve grabbed attention, it’s important that your custom stickers quickly communicate your message. The attention span of people is getting shorter, so your message needs to be short, concise, and straight to the point. It should be readable even from afar to ensure it gets noticed and understood.